Wednesday, 8 August 2012

Zenne Moodboard

My moodboard for Zenne, a boutique Belgian beer.

Was struggling with this quite a bit. Progress was slow and I was unsure if it should look traditional or modern. It was like taking two steps forward, one step back. Talked to Renato on Wednesday and he gave me some suggestions as to what direction I should approach and go ahead with. 

Some keywords to describe this brand would be:
Home-grown, organic, humble, hardworking, countryside, green meadows, boutique beer, small batches, hand crafted, personal, quality, natural. 

Logo choices

Finalized logo. I'm pretty satisfied with this one. I think it's got more character than the previous one which was just a solid geometric block. I do like the red version but I think I might go ahead with the brown one because Duvel is red in colour. One logo down, many more to go!

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