Wednesday, 18 July 2012

Designing a new brand of Belgian beer is our packaging assignment! I'm excited...yet a little scared because a) I don't like drinking beer, b) I don't know how to appreciate it c) I don't really know how to design for the target market (beer consumers). 

It's fun though, because with beer there's quite alot of possibilities! Our three competitors are Duvel, Hoegaarden and Leffe. It's strange though cos all 3 are quite different to each other. Duvel is a golden ale? Hoegaarden is white beer and Leffe is an abbey beer. 

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